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ITHACA, NY, March 22, 2006 eCornell and the Cortiva Institute have
joined forces to create a new and innovative program designed to provide
management and business training to health and wellness professionals.
eCornell is developing tailored versions of its existing management
courses as well as new courses for Cortivas student and alumni
populations to meet the growing demand for such material among this new
breed of professionals.
This multi-year agreement, believed to be the first of its kind, is
designed to ensure that Cortiva graduates have the necessary business and
management skills to complement their training in massage therapy and
ensure their success as career-minded employees, private practitioners, or
small business owners. eCornells courses were the obvious
choice to round out Cortivas curriculum and provide essential
management training, says Alan Clingman, Cortivas Chairman and
CEO. Cornell Universitys preeminent experience in providing
training to the hospitality industry ensures the superiority of the
eCornell content and its appropriateness to our audience.
eCornells delivery model of Structured Flexibility™ is a
perfect fit for Cortivas students, says eCornells
President and CEO Chris Proulx. Our instructor-led courses give
students the flexibility to work when and where it is convenient for them,
but maintain the structure and discipline of being part of a class cohort.
With their subject-matter expertise, our instructors help students apply
the course material to real-life scenarios, deepen the learning
experience, and enhance students motivation. eCornells
Structured Flexibility™ is a primary driver behind its 90% plus
course-completion rates.
The eCornell/Cortiva curriculum for currently enrolled students includes
courses in finance, communication, supervisory skills, and customer
service. Students and alumni also have preferred access to eCornell
courses in marketing, leadership and strategic management, financial
management, human resources management, management essentials, and
hospitality and foodservice management.
These courses are offered on a preferred basis to owners, managers, and
practitioners in the wellness industry including spas, fitness clubs, and
chiropractic practices.
About eCornell:
eCornell provides many of the worlds leading
organizations with online, asynchronous, professional and executive
development in the areas of strategy, leadership and management
development, human resources, financial management, and hospitality
management. Its patent-pending course development model and proven
instructor-led course delivery provide for engaging, rigorous, and
interactive learning. For more information, please visit
www.ecornell.com.
About Cortiva Institute:
Cortiva is an education company that believes in
a new kind of professionalism - one that brings a progressive health and
wellness professional to the world as an active and dynamic person who is
present, competent, compassionate, and humane. Cortivas focus on
technique, anatomy and physiology, hands-on-practice, clinical experience,
and insistence on ethics forms the foundation of a high-quality
educational experience for its students. Cortivas growing list of
locations includes New Jersey, Pennsylvania, Florida, Illinois, Colorado,
Washington, Arizona and Massachusetts. For more information, please visit
www.cortiva.com.
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