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Home > Course Catalog > Certificate Programs > Master Certificate in the Essentials of Hospitality Management

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Master Certificate in the Essentials of Hospitality Management

Manage effectively by increasing personal and team member productivity and by learning key techniques associated with marketing, financial analysis, and accounting in the hospitality industry.

Price: $4999.00
Enrollment Information

Description

Each year, hundreds of professionals who want to sharpen their exiting skills, develop new skills, and enhance the understanding of their hospitality management career participate in executive education programs from Cornell’s School of Hotel Administration. eCornell has worked hand-in-hand with the School of Hotel Administration to adapt its renowned Professional Development Series for convenient online delivery.

The Master Certificate in the Essentials of Hospitality Management addresses the skills and competencies required of employees ascending to management positions and those recently promoted to management positions in the hospitality industry. Students learn valuable techniques for managing their time to increase efficiency and productivity, and managing teams to increase the level of participation and the effectiveness of team members. They also learn fundamental concepts and techniques related to marketing, financial analysis, and accounting. In short, these courses are designed to build a foundation of skills to help new managers succeed and to progress in the organization.Note: eCornell courses can be used to satisfy requirements for on-campus Professional Development Program certificates as well as online Hospitality Management certificates and Foodservice Management certificates. Two online courses (15 hours of instruction per course) are equal to one on-campus course (30 hours of instruction per course).

Who Should Take This Certificate?

The Master Certificate in the Essentials of Hospitality Management is appropriate to anyone in a hospitality management career who seeks an opportunity to obtain a richer, deeper understanding of industry best practices from a leading Ivy League institution.

SHA01
Managing People More Effectively

Manage time effectively and implement strategies that increase productivity. Diagnose stress in yourself and other employees, and transform priorities into concrete, measurable goal statements.

Course Details
SHA02
Marketing Analysis in the Hospitality Industry

Conduct market research by analyzing competitors, collecting data, studying customer behavior, and performing a SWOT analysis. Translate marketing knowledge from a strategic to a tactical level.

Course Details
SHA03
Principles of Financial Accounting in the Hospitality Industry

Apply financial and accounting concepts in the hospitality industry. Use information systems to describe and measure financial performance.

Course Details
SHA04
Managing Dynamic Teams

Engage team members and motivate them to function well together, accept more responsibility, and reach peak performance. Master the dynamics of group decision making and evaluate performance.

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SHA05
Marketing Planning in the Hospitality Industry

Position your product and develop a comprehensive marketing plan that reaches and retains your target customers. Manipulate aspects of the marketing mix to ensure profitability.

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SHA06
Managerial Accounting in Action

Interpret and apply financial information to improve operational forecasting. Raise organizational performance through financial knowledge.

Course Details

Accreditation

Participants who successfully complete all required courses in the series receive a Master Certificate in the Essentials of Hospitality Management from Cornell University’s School of Hotel Administration.
Note that Participants who elect to pursue this certificate are not eligible to earn a Master Certificate in Foodservice Management.

ACE CREDIT Recommended

ACE CREDIT Recommendation

The American Council on Education recommends this Certificate Program for 6 semester hours in Hospitality Management in the upper division baccalaureate degree category.

Enrollment

Price: $4999.00 Add to Cart

To register for this certificate, click "Add to Cart" above, or contact an Enrollment Counselor at enroll@ecornell.com or 1-866-eCornell (+1-607-330-3200 from outside the United States)

Technical Requirements

With all eCornell courses, access is easy. Participants only need a computer and an Internet connection. To view specific technology requirements, visit our Technology Requirements page.


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