SHAC4
Hotel Revenue Management
Maximize revenue by applying forecasting and availability controls, managing pricing and distribution channels, using overbooking and group management practices, and through the use of nontraditional revenue management practices.
Price: $2599.00
Enrollment Information
Description
Hospitality managers are charged with making strategic and proactive decisions to increase occupancy rates and total revenue for their properties. Applying a systematic process to such decision-making can increase their success. This five-course certificate series in hotel revenue management, developed by renowned revenue management expert Dr. Sheryl Kimes of Cornell’s School of Hotel Administration, provides a holistic view of the application of hotel revenue management concepts and practices to the hospitality industry.
The courses in this series focus on several high-impact drivers for maximizing revenue: forecasting and availability controls, pricing and distribution channel management, overbooking and group management, and non-traditional revenue management applications. Each course explores a topic in depth, with particular emphasis on the role of strategy in effective revenue management and the practical application of tools and techniques in the hospitality setting.
Who Should Take This Certificate?
This hotel management training certificate series is designed for hospitality managers, general managers, revenue managers, and other hospitality professionals responsible for the financial performance of their organization.
SHA531
Introduction to Hotel Revenue Management
Implement a revenue management strategy that maximizes profits by shifting the focus to managing revenue per available room. Apply effective pricing models and duration-management techniques.
Course Details
SHA532
Forecasting and Availability Controls in Hotel Revenue Management
Use forecasts to predict demand and learn how demand influences other organizational functions. Calculate and account for error and apply length-of-stay controls.
Course Details
SHA533
Pricing Strategy and Distribution Channels in Hotel Revenue Management
Set prices that are congruent with your organization's positioning and sales strategies. Use the appropriate distribution channels to manage prices.
Course Details
SHA534
Overbooking Practices in Hotel Revenue Management
Overbook strategically to account for no-shows and minimize costs, uncertainty, and customer impact. Examine visiting groups' costs and revenues to identify profitable targets.
Course Details
SHA535
Non-Traditional Applications of Hotel Revenue Management
Develop, implement, and monitor revenue-maximizing strategies in hospitality-related industries. Maximize top-line revenue in spas, golf courses, and meeting spaces.
Course Details
Accreditation
Participants who successfully complete the five courses in the series receive a Certificate in Hotel Revenue Management from Cornell University’s School of Hotel Administration.
With all eCornell courses, access is easy. Participants only need a computer and an Internet
connection. To view specific technology requirements, visit our
Technology Requirements page.
