Formulating Strategy and Mapping the Competitive Landscape in the Hospitality Industry
Course ID: SHA551Develop a strategic perspective for your firm and create a strategy designed to establish a clear organizational direction.
Description
The most successful hospitality managers and leaders are able to see their properties or companies from a strategic perspective. They use this skill to differentiate themselves from their competition and create value for their customers and for the organization. This course develops these skills by introducing key aspects of strategy formulation with an emphasis on the strategic management process, business direction, and an assessment of the broad external environment. The strategic management process is used as a framework to establish a clear organizational direction and set objectives. Participants use the process to monitor, forecast, and adapt to environmental forces that are difficult or costly to influence.
This course defines and distinguishes strategic decisions from operational decisions and focuses on a deliberate strategy-creating process. Participants develop the skills and techniques necessary to prepare mission and vision statements for their firm, communicate that direction internally, and strategically evaluate trends in the external environment.
Who Should Take This Course?
This course is designed for leaders within hotels, including department heads, executive team members, and current and aspiring GMs and executive team members, and mid-to-senior-level management at corporate offices.Enrollment
To register, contact an Enrollment Counselor at info@ecornell.com or 1-866-326-7635 (+1-607-330-3200 from outside the United States).Certificate programs are eligible for eCornell Payment Plans. Discounts are available for military personnel, veterans, and Cornell University Alumni. eCornell programs are not eligible for financial aid or federal Pell Grants. Contact an enrollment counselor for more information.
April 28, 2010
June 9, 2010
Click 'Add to Cart' to see available dates beyond June 9, 2010.
Course Format
All eCornell courses are delivered online and are self-paced. An eCornell instructor leads the online discussions, grades any course projects, and is available to answer specific questions about the course content.
This course contains the following modules:
- Strategy and Strategic Management
- What is strategy?
- Strategy vs. operations
- The strategic management process
- Direction Setting
- Elements of direction setting
- Communicating a direction
- The External Environment
- Analyzing trends
- Strategies and the macro environment
Benefits to the Learner
After completing this course, participants will be able to:
- Formulate a strategic vision and mission for directing their organization
- Communicate their organization’s direction
- Perform an assessment of the general external environment
Authoring Faculty
Cathy A. Enz, Ph.D., ProfessorSponsoring School
Cornell University's School of Hotel AdministrationTotal Learning Time
Approximately six hours over a period of two weeks.Certificate Information
This course can be applied toward the following certificate:You May Be Interested In...
Students who purchased this course also purchased:- Creating Value and Competitive Advantage in the Hospitality Industry
- Implementing Strategy and Strategic Control Systems in the Hospitality Industry
- Managing Strategic Change
HRCI Recertification
Technical Requirements
With all eCornell courses, access is easy. Participants only need a computer and an Internet connection. To view specific technology requirements, visit our Technology Requirements page.
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